Modern HR, built for today’s businesses—flexible, innovative, and future-ready.
I’ve been there – I’ve spent my career helping businesses grow from start-ups to corporate giants. I’ve seen what works and what doesn’t, and now I provide flexible, on-demand & tailored HR support to help your business scale, without the need for a full-time hire.
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I'm Aamna,
Founder of PocketHR,
based in Toronto.
I started PocketHR because traditional HR just wasn’t cutting it.
I’ve worked inside companies where HR felt more like red tape than real support. It was slow, reactive, and out of sync with how modern businesses operate. That didn’t sit right with me.
So I built PocketHR—a modern HR partner for growing teams that want to do things differently.
We work with founders and leaders chasing big ideas, helping them build people systems that actually work—from day one. No bloated teams. No outdated playbooks. Just smart, scalable HR support that grows with your business.
Our trusted network covers HR, recruitment, legal, payroll, and benefits—ready to jump in when you need us. Whether you're hiring your first employee or building your people infrastructure, we’ve got your back.
At PocketHR, we’re not just updating HR. We’re rewriting it.
Our Services.
Fractional HR
Build a strong people foundation with clarity and confidence.
We support your team with org design, people policies, leadership coaching, and culture programs that actually make work better. Think of us as your on-call Head of People without the full-time cost.
Founder and Team Support
Build a healthier, happier workplace.
We coach and support leaders through communication challenges, feedback conversations, and scaling teams. Your team gets support. Your business gets stability.
People Ops Foundation
Streamline operations and reduce chaos.
We set up and manage your HR tools, payroll, benefits, onboarding, performance cycles, and day-to-day processes. Your team gets efficient systems. You get time and peace of mind.
Recruitment
Hire smarter and faster with an embedded recruiting partner.
We do not charge a percentage of salary. Instead, we work as part of your team for a predictable monthly fee. We run your entire hiring process from job posting to offer acceptance, working directly inside your ATS. You get consistency, speed, and candidates who actually align with your business without the traditional agency markup.
Work with us.
Running a business is hard enough without figuring out HR, too. We plug into your team, take people stuff off your plate, and help you build smarter systems — so you can get back to what you do best.
Who do you work with? We partner with growing businesses, startups, and nonprofits — especially those without a full People or Talent team in place. Whether you're hiring your first employees or scaling fast, we’ll help you get the right systems, processes, and support in place.
What do you charge and how does your model work? We offer flexible monthly retainers based on your needs — typically fractional support (e.g. up to 20 hours per week). This gives you access to senior-level HR and Talent expertise without the cost of a full-time hire. We also take on project-based work when it makes sense (think: audits, playbooks, system setups).
Do you work remotely or in-office? We primarily work remotely and support clients across North America. That said, if you're based in Toronto, we’re happy to accommodate in-office visits. We're timezone-aligned, async-friendly, and flexible to how your team works best.
What consultants do you partner with? We collaborate with a trusted network of experts — including benefits brokers, leadership coaches, lawyers, technical recruiters, and more. If we can’t support it directly, we’ll connect you with someone great who can.
Frank Gu, Director of Engineering @ Short Story
"I worked with Aamna previously to expand my Engineering team from 10 -> 30 people. She played a pivotal role in creating the hiring framework for Voiceflow and established a healthy work environment to retain the talent"
Mark Rubinstein, CEO @ Hope Air
"Ever started to work with someone and then wondered - "How in the world did we ever function without you?' That is how I feel about "AA" Aamna Coskun and her work with Hope Air. Helping us power our social impact that thrives on collaboration, creativity & commitment"
Matt Kisling, Senior Recruiting Manager @ Offerfit AI
"Aamna was a pleasure to work with. We brought her on to lead a project tied to building visualization and reporting dashboards in Greenhouse that Recruiting could share with Hiring Manager and teams across our different function areas. We'd be happy to work with her again!"
Chris Lilko, Head of Business Ops @ Voiceflow
"Aamna's approach as an HR leader is thoughtful yet highly analytical. The initiatives she leads always map clear connections between granular employee insights and broader company objectives. She is a natural community builder and negotiator, but at her core, Aamna is a systems thinker"
In their words.
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