Modern HR, built for today’s businesses—flexible, innovative, and future-ready.
I’ve been there – I’ve spent my career helping businesses grow from start-ups to corporate giants. I’ve seen what works and what doesn’t, and now I provide flexible, on-demand & tailored HR support to help your business scale, without the need for a full-time hire.
I've worked with some great people + companies:
I'm Aamna,
Founder of PocketHR, based in Toronto.
I started PocketHR because, let's face it, traditional HR is stuck in the past. I've been in the trenches of companies where HR felt more like a bureaucratic hurdle than a support system. It's frustrating to see leaders and employees alike struggling with outdated practices that just don't cut it anymore.
Over the years, I've partnered with founders & leaders who are chasing big dreams and building something meaningful. But time and again, I've seen how HR gets sidelined, especially in those crucial early stages. That's where PocketHR steps in.
We're here to revolutionize HR—making it modern, agile, and genuinely supportive for both leadership and employees. Think of us as your go-to for building strong, scalable people foundations that are affordable, tailored, and aligned with what your business truly needs. With a trusted network of consultants specializing in HR, legal, compliance, payroll & benefits we're ready to help you scale efficiently and set your team up for long-term success.
At PocketHR, we're not just updating HR—we're transforming it to better serve both leadership and teams, paving the way for sustainable growth and success.
In their words.
"I worked with Aamna previously to expand my Engineering team from 10 -> 30 people. She played a pivotal role in creating the hiring framework for Voiceflow and established a healthy work environment to retain the talent"
- Frank Gu, Director of Engineering @ Short Story
"Aamna’s work ethic, growth mindset, and ability to challenge the status quo is what sets her
apart. I witnessed this firsthand through her consistent desire to cultivate an equitable workplace for all to thrive"
- Adrianne Yiu , Founder @ Adrianne Yiu Coaching
"I worked with Aamna on developing and implementing the people analytics strategy for our team to empower leaders with data-driven insights. Aamna's dedication to researching and integrating industry best practices into our strategy and her exceptional ability to navigate ambiguity and provide clarity were essential to our success"
-Robin Irwin, Manager of People Experience @ TELUS
"I see Aamna as a transformational leader that has a clear vision as to what is possible"
- Susan Kates, Professor @ Humber College
"I had the privilege of working with Aamna at Cineplex, and she showed me what an amazing Talent Leader looks like. Not only did she build our recruitment team from scratch, but she did it with such clarity and vision - setting up everything from our core processes to reporting systems. She's the kind of leader who truly gets it, and any Toronto startup would be lucky to have her steering their people strategy"
- Dipinti Phutela, Talent Acquisition Specialist @ Apply Digital
"Aamna’s impact on company culture goes beyond just HR— her superpower is that she operationalizes what many see as intangible. She played a key role in ensuring our morale, values, and sense of belonging scaled alongside a scaling business, in real-time"
- Tahsim Ahmed, Head of AI Customer Experience @ Voiceflow
"I've loved every interaction with Aamna. Whether it's her willingness to share best practices to me, seeing her educate others at an industry event, or just being available to connect on current topics, it's always a valuable interaction"
- Rob Catalono, Co-Founder @ Work Tango
"She was always approachable, resourceful, and proactive in navigating challenges, whether it was hiring top talent, addressing employee concerns, or guiding leaders through complex decisions. Her ability to balance business needs with employee well-being made a meaningful impact on the company’s success"
- Ava Kianzad, Sr. Customer Success Manager @ Voiceflow
"Ever started to work with someone and then wondered - 'How in the world did we ever function without you?' That is how I feel about "AA" Aamna Coskun and her work with Hope Air. Helping us power our social impact that thrives on collaboration, creativity and commitment."
- Mark Rubinstein, CEO @ Hope Air
"Throughout our time working together, Aamna was a fearless leader that embodied true empathy and kindness towards her team. She consistently came up with innovative ideas to better business procedures, streamline workflows, and build up teams"
- Ruth Negede, HR Professional
Work with us.
We work on a monthly retainer and offer 3 flexible ways to support your business. Whether you need short-term help or a medium-term partner while you build out your team, we’ve got you covered. We'll even jump into your Slack or Teams to keep things moving smoothly.
Not seeing exactly what you need? Shoot us a message — we’ll either help or point you in the right direction!
Fractional HR
Get your HR house in order with expert support—HR audits, custom handbooks, manager guidance, and seamless onboarding, all designed to grow with your business.
Providing tailored, scalable HR solutions, from building strong foundations to delivering strategic leadership that drives long-term success.
End-to-End Recruitment
From sourcing to hiring—including campus recruitment—we handle it all. No per-hire fees, just exceptional talent joining your team.
This includes building customized recruitment processes, managing end-to-end hiring, and providing training to enhance hiring decisions and onboarding experiences.
One-Time Services
Need quick HR support? We handle:
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Policy Design & Compliance
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Employment Agreements & Contracts
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Employer of Record (EOR), Payroll & Benefits set up
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Compensation Audits & Benchmarking
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Manager & Leadership Training
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HR Tech Integration & Optimization
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Legal Consultations